These days, everyone on the internet is selling you something, and appearances are everything. A quick internet search or checking out your feed on any social media platform will instantly tell you what is trending throughout the world. With access to what’s hot at the tip of your fingers, it’s easy to lose yourself or your brand. One mistake can destroy a brand in seconds, which is why it’s essential for individuals and businesses to consistently strive to provide a singular, positive experience for their audience.
So how does one go about branding themselves and developing a great reputation that exceeds the dreams sold by strangers? How does one maintain and respect their audience and work towards achieving the ultimate goal of creating one’s own empire? The answer is found in actively defining your brand reputation!
So what exactly is branding and how does one build an effective brand?
Branding is the core of all marketing strategies. It is how one represents their product, their idea, or themselves to the world. A carefully crafted lens through which one may present themselves at any time while telling their audience what they are all about.
Branding is not just a strategy, however. It is more than propaganda. It is your essence, your voice, your personality, and most importantly your message. Just remember, while you may be setting the tone, it is your audience and those aro
und you who ultimately define and control your brand, especially if your page is open to the general public. At the end of the day, the true measure of your branding success is in earning loyal followers who in turn act as your brand ambassadors.
In all truth, there is NO actual branding formula. The branding experience will always be a customized experience. What works for one individual or group, may not work for another. Therefore branding necessitates a clarity of purpose. Look at the behavior and interests of your target audience to define and measure brand success. Your reputation depends on it.
Reputation is important. It is how you are collectively perceived by others and can positively or negatively affect your brand. If you’ve ever heard the phase, “your reputation proceeds you,” you probably understand the importance of a good reputation. What your brand is known for, positive or negative, will determine whether or not someone decides to spend their time interacting with you or not. Such brand loyalty is found from the language you use and the way you phrase things to the content you choose to share with your followers. Someone who randomly stumbles upon your page only knows you through the content you choose to share, so choose wisely.
Remember: you harvest the seeds that you sow, and the integrity of your harvest depends on the quality of the raw materials with which you begin.
It’s important to take strategic steps when promoting your organization to ensure your reputation reflects your ideal brand. Your ideal brand must stand the test of time. Tastes change and trends fall away, but your brand should be built to last. Once you find the true voice of your ideal brand, and once that voice begins to reverberate with your audience, stick with it. I can’t stress enough the importance of staying true to your original brand, as you and your brand are one.
Here are two simple steps to make sure your brand and reputation align:
- First, clarify and define your brand. What are your core values and what do you represent? What is the purpose for developing the brand? Who is your target audience?
- Second, create and share content that represents the joining of your ideal brand and your own distinct identity. Be consistent with the voice and personality you choose to represent the brand. Most importantly, stay true to your identity for the entirety of the brand’s existence.
Protect your online image by taking control of your brand reputation, and you’ll set your brand up for a lifetime of successful relationships with your followers.
Best of fortune to all,